Core service

We build
buyer lists around the equipment you need to sell.

Our buyer lists are built from the self-reported domestic and international records inside the Global RDS Database, giving you a more credible way to reach the exact audience you need, whether that’s a homeowner in one zip code or a purchasing manager at a 250-person manufacturing facility.

0 +

Consumer & business selects

City

To zip-code geographic precision.

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Specific job titles and roles.

Broad targeting gets expensive fast.

Broad targeting is how campaigns become expensive and ineffective at the same time. The person who receives your message and has no use for it isn’t just a wasted send, they’re a negative data point that trains inboxes to route future campaigns to spam.

Precision targeting means selecting your audience before the list is built, using every meaningful variable that separates someone who’s likely to respond from someone who isn’t. Geography. Demographics. Income. Education. Occupation. Job title. Company size. Personal interests. Purchasing behavior.

Our selection system covers both consumer and business audiences with over 400 selects, built on the self-reported domestic and international records inside the Global RDS Database. If you can describe the person you’re trying to reach, we can build the list.

An example of what precision looks like.

For example:

A homeowning women ages 38-55, with household income between $75,000 and $100,000, college educated, located in suburban Illinois zip codes, and flagged for home improvement and health interests. That is not a broad audience concept. It is a defined list built from eight specific selection criteria.

Reach the person with the authority to say yes.

Small business, enterprise, or anything between, size determines who has the budget to buy. Company size is one of the most powerful filters for B2B campaigns. A message positioned for a 20-person shop doesn’t work for a 500-person manufacturer, and vice versa. Select the employee tier that matches the purchasing scale of your offer.

<25

Small business, owner-operated.

25-50

Small-to-mid, dedicated purchasing.

50-100

Mid-size, structured procurement.

100-250

Established, multi-departmental.

50-100

Enterprise, procurement teams.

We carry over 100 specific occupational titles organized by function, not just broad categories like Manager or Director.

Executive & Ownership

CEO / CFO / Chairman / Corporate Officer

President

Vice President

Director / Executive Director

Owner / Business Owner

Partner / Self Employed

Purchasing & Procurement

Buyer

Purchasing Agent

Manager / Purchasing

Manager / Product Manager

Distributor / Wholesaler

Dealer / Retailer

Operations & Management

General Manager

Plant Manager

Warehouse Manager

Operations Manager

Superintendent / Foreman

Supervisor

Engineering & Technical

Mechanical Engineer

Chemical / Industrial / Civil Engineer

Field Engineer

Technician

Lab Technician

Systems Analyst

Finance & Accounting

Controller / Comptroller

Accountant

Accounting / Biller

Auditor

Treasurer

Finance / Actuary

Production & Manufacturing

Machinist

Machine / Crane / Forklift Operator

Assembler

Fabricator

Quality Control / Inspector

Production

Sales & Marketing

Sales Manager

Marketing Manager

Account Executive

Marketing / Advertising

Public Relations

Merchandiser

IT & Technology

IT Professionals

Computer / Systems Analyst

Computer Programmer

Network Engineer

Webmaster / Web Designer

Computer Operator / Data Entry

Additional coverage: 60+ more titles across healthcare, legal, education, trades, logistics, government, and more. If your target title isn’t listed here, ask.

The power of the select system is in combination.

One file can be built around purchasing managers and plant managers at manufacturing companies with 50-250 employees, limited to specific states and narrowed to a defined industry vertical. The result is not a general business audience. It is a list built around a stated buyer profile.

The same process works across consumer and business data, local markets and national coverage, and simple or highly layered audience definitions. Before anything is delivered, the count shows how many matched records exist within the criteria you set.

Tell us who you're trying to reach. We'll build the list.

400+ selects. One exactly-defined audience. A count before you spend anything. Describe your ideal recipient, their role, their industry, their location, their household situation, their interests. The more specific you are, the more precisely we can define the audience.

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