Core service
We build
buyer lists
around the equipment
you need to sell.
Our buyer lists are built from the self-reported domestic and international records inside the Global RDS Database, giving you a more credible way to reach the exact audience you need, whether that’s a homeowner in one zip code or a purchasing manager at a 250-person manufacturing facility.
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Consumer & business selects
City
To zip-code geographic precision.
Specific job titles and roles.
Broad targeting gets expensive fast.
Broad targeting is how campaigns become expensive and ineffective at the same time. The person who receives your message and has no use for it isn’t just a wasted send, they’re a negative data point that trains inboxes to route future campaigns to spam.
Precision targeting means selecting your audience before the list is built, using every meaningful variable that separates someone who’s likely to respond from someone who isn’t. Geography. Demographics. Income. Education. Occupation. Job title. Company size. Personal interests. Purchasing behavior.
Our selection system covers both consumer and business audiences with over 400 selects, built on the self-reported domestic and international records inside the Global RDS Database. If you can describe the person you’re trying to reach, we can build the list.
An example of what precision looks like.
For example:
A homeowning women ages 38-55, with household income between $75,000 and $100,000, college educated, located in suburban Illinois zip codes, and flagged for home improvement and health interests. That is not a broad audience concept. It is a defined list built from eight specific selection criteria.
Reach the person with the authority to say yes.
Small business, enterprise, or anything between, size determines who has the budget to buy. Company size is one of the most powerful filters for B2B campaigns. A message positioned for a 20-person shop doesn’t work for a 500-person manufacturer, and vice versa. Select the employee tier that matches the purchasing scale of your offer.
<25
Small business, owner-operated.
25-50
Small-to-mid, dedicated purchasing.
50-100
Mid-size, structured procurement.
100-250
Established, multi-departmental.
50-100
Enterprise, procurement teams.
We carry over 100 specific occupational titles organized by function, not just broad categories like Manager or Director.
Executive & Ownership
CEO / CFO / Chairman / Corporate Officer
President
Vice President
Director / Executive Director
Owner / Business Owner
Partner / Self Employed
Purchasing & Procurement
Buyer
Purchasing Agent
Manager / Purchasing
Manager / Product Manager
Distributor / Wholesaler
Dealer / Retailer
Operations & Management
General Manager
Plant Manager
Warehouse Manager
Operations Manager
Superintendent / Foreman
Supervisor
Engineering & Technical
Mechanical Engineer
Chemical / Industrial / Civil Engineer
Field Engineer
Technician
Lab Technician
Systems Analyst
Finance & Accounting
Controller / Comptroller
Accountant
Accounting / Biller
Auditor
Treasurer
Finance / Actuary
Production & Manufacturing
Machinist
Machine / Crane / Forklift Operator
Assembler
Fabricator
Quality Control / Inspector
Production
Sales & Marketing
Sales Manager
Marketing Manager
Account Executive
Marketing / Advertising
Public Relations
Merchandiser
IT & Technology
IT Professionals
Computer / Systems Analyst
Computer Programmer
Network Engineer
Webmaster / Web Designer
Computer Operator / Data Entry
Additional coverage: 60+ more titles across healthcare, legal, education, trades, logistics, government, and more. If your target title isn’t listed here, ask.
The power of the select system is in combination.
One file can be built around purchasing managers and plant managers at manufacturing companies with 50-250 employees, limited to specific states and narrowed to a defined industry vertical. The result is not a general business audience. It is a list built around a stated buyer profile.
The same process works across consumer and business data, local markets and national coverage, and simple or highly layered audience definitions. Before anything is delivered, the count shows how many matched records exist within the criteria you set.
- Book a call
Tell us who you're trying to reach. We'll build the list.
400+ selects. One exactly-defined audience. A count before you spend anything. Describe your ideal recipient, their role, their industry, their location, their household situation, their interests. The more specific you are, the more precisely we can define the audience.