Hitting Your Direct Target is
Both an Art and a Science…
We Have Mastered Both
CONSUMER SELECTS
By Region:
City
State
Zip
Demographics:
Age
Birth Day
Gender
Income Level:
–Less than $25,000
–$25,000-$40,000
–$40,000-$60,000
–$60,000-$75,000
–$75,000-$100,000
–$100,000+
Education Level Completed:
–Some High School
–High School Graduate
–Some College–College – Currently Enrolled
–College – Bachelors Degree–College – Masters Degree
–College – Ph.D.
Living Status:
–Homeowner
–Renter
–Live with Parents
–Live with Friends
PERSONAL INTERESTS
Art:
Artwork (General) Paintings Sculpture
CeramicsAbstract
Dance:
Dance (General)
Performing Art
Ballet
Jazz Dance
Tap
Hip Hop
Music:
Music (General)
Rap
Rock ‘n’ Roll
Rave
Drum & Bass
Freestyle
Top 40
Oldies
Classical
Entertainment:
Entertainment (General)
Movies
Concerts
Children’s Entertainment
Nightclubs
Opera
Jazz Club
Theater
Transportation:
Transportation (General)
Automobiles
Planes
Trucks and 4×4’s
Recreational Vehicles
Yachts and Boats
Motorcycles
Health:
Health (General)
Children’s Health and Fitness
General Nutrition
Weight Loss
Strength Training
Aerobics
Chiropractic’s
Rehabilitation
Disabilities
Geriatrics
Alternative Medicine
Nutritional Supplements
Herbal Remedies
Contact Lens, Eyewear, and Sunglasses
Cosmetic and Skin Care
Home:
Home (General)
Home Furnishings
Home Improvements
Pool & Patio
Lawn & Gardening
Agriculture
Farming
Books:
Books (General)
Informational Books
Fiction
Non-Fiction
Science Fiction
Horror
Children’s Books
Magazines
Culture:
Culture (General)
Politics
Religion
Clubs and Groups
Service Clubs
Fraternities
Charitable Organizations
Human Rights
Sports:
Sports (General)
Organized and Professional Sports
Recreational and Individual Sports
Football
Basketball
Baseball
Soccer
Hockey
Golf
Skiing
Women’s Sports
Sports Equipment
Sporting:
Sporting (General)
Hiking
Fishing
Biking
Hunting
Boating
Sporting Equipment
Household Shopping:
Household Shopping (General)
Household Supplies
Office Supplies
Personal Goods
Party Supplies and Gifts
Men’s Clothing
Women’s Clothing
Children’s Clothing
Lingerie
Colognes and Perfumes
Jewelry and Accessories
Education:
Education (General)
College
Technical
Career Courses
Business:
Business (General)
Small Business Opportunities
Marketing and Sales
Upper Management
Executive Level
Business Ownership
Finance:
Finance (General)
Refinance
Investments
Stocks
Mutual Funds
Insurance
Tax Issues
Commodities
Options
Real Estate:
Real Estate (General)
New Homes
Condominiums
Town Homes
Apartments
Commercial Property and Buildings
Land
Electronics:
Electronics (General)
Home Audio/Visual
Video
Audio
Telephones
Cell Phones, Beepers, and Accessories
Computers (General)
Multimedia
Hardware
Software
Computer Games
Mac
Internet (General)
Internet Sites
Internet Related Software
Family:
Family (General)
Marriage
Children
Newborns
Parenting
Foods:
Foods (General)
Recipes
Desserts
Ethnic Foods
Healthy Foods
Toys & Gaming:
Toys (Child)
Toys (Teen)
Toys (Adult)
Video Games
Computer Games
Board Games
Water Toys
Collecting:
Collecting (General)
Stamps
Coins
Cards
Figurines
Travel & Vacations:
Travel and Vacations (General)
Romantic Vacations
Family Vacations
Theme Parks
Cruises
Discounted Airfares
Business Travel
Car rentals
Train travel
Travel Maps and Guides
International
Adventure
Outdoor Adventure
Lodging and Resorts
Special Needs and Handicap Travel
Vacation
Condominium Rentals and Timeshares
Restaurants and Fine Dining:
Restaurants (General)
Italian
Mexican
Greek
Cuban
Casual Dining
Fine Dining
Fast Food
Pets & Pet Items:
Dogs
Cats
Birds
Fish
Rabbits
Pet Care & Vets
Breeding
Other
BUSINESS SELECTS
Employee Size:
–Less than 25
–25-50
–50-100
–100-250
–250+
By Title/Occupation:
Accountant
Accounting/biller/billing Clerk
Acct Executive
Actor/entertainer/announcer/bro
Adjuster
Administration/management
Advertising
Agent
Aide/assistant
Aide/assistant/executive
Aide/assistant/office
Aide/assistant/school
Aide/assistant/staff
Aide/assistant/technical
Air Traffic Control
Analyst
Animal Technician/groomer
Appraiser
Apprentice
Architect
Armed Forces
Army Credit Union Trades
Artist
Assembler
Athlete/professional
Attendant
Auctioneer
Auditor
Auto Mechanic
Baker
Banker
Banker/loan Officer
Banker/loan Processor
Barber/hairstylist/beautician
Bartender
Binder
Blue Collar Worker
Bodyman
Bookkeeper
Brakeman
Brewer
Broker
Broker/stock/trader
Builder
Business Owner
Butcher/meat Cutter
Buyer
Carpenter/furniture/woodworking
Cashier
Caterer
Ceo/cfo/chairman/corp Officer
Checker
Chef/butler
Chemist
Child Care/day Care/babysitter
Chiropractor
Civil Service
Civil Service/govtClaims Examiner/rep/adjudicator
Cleaner/laundry
Clerk
Clerk/deliClerk/file
Clerk/produce
Clerk/stock
Coach
Collector
Communications
Comptroller
Computer
Computer Operator
Computer Progrmmer
Computer/systems Analyst
Conductor
Conservation/environment
Construction
Consultant/advisor
Contractor
Cook
Coordinator
Corrections/probation/parole/ma
Cosmetologist
Counselor
Courier/delivery/messenger
Court Reporter
Crewman
Curator
Custodian
Customer Service/representative
CutterData Entry/key Punch
Dealer/retailer/storekeeper/ven
Dental Assistant
Dental Hygienist
Dentist
Designer
Detective/investigator
Dietician
Director/art Director
Director/executive Director/etc
Dispatcher
Distributor/wholesaler
Dock Worker
Draftsman
DriverDriver/bus Driver
Driver/truck Driver
Editor
Electrician
Electronic/electrical/electronic
Engineer
Engineer/aerospace
Engineer/chemical
Engineer/civil
Engineer/field
Engineer/industrial
Engineer/mechanical
Engineer/network
Estimator
Exec/upper Mgmt
Expeditor
Fabricator
Factory Worker
Farmer/dairyman
Finance
Finisher
Firefighter
Fisherman/seaman
Fitter
Flight Attendant/steward/ess
Florist
Food Service
Foreman/crew leader
Foreman/shop Foreman
Forestry
Foundry Worker
Funeral Director
Furrier
Gardener/landscaper
Geologist
Glazier
Graphic Designer/commercial Art
Grinder
Grocer
Health Care
Health Services
Helper
Home Economist
Homemaker
Hostess/host/usher
Housekeeper/maid
Inspector
Installer
Instructor
Insurance/agent
Insurance/underwriter
Interior Designer
Ironworker
IT Professionals
Janitor
Jeweler
Journeyman
Judge/referee
Laborer
Lecturer
Legal/attorney/lawyer
Legal/paralegal/assistant/law C
Legal/secretary
Librarian/archivist
Lineman
Lithographer
Loader
Locksmith
Machinist
Mail Carrier/postal Mail/postmaster
Maintenance
Maintenance Superv
Maker/manufacturer
Manager
Manager/assistant Manager
Manager/branch Manager
Manager/credit Manager
Manager/district Manager
Manager/division Manager
Manager/general Manager
Manager/marketing Manager
Manager/office Manager
Manager/plant Manager
Manager/product Manager
Manager/project Manager
Manager/property Manager
Manager/regional Manager
Manager/sales Manager
Manager/store Manager
Manager/traffic Manager
Manager/warehouse Manager
Marketing
Mason/brick/etc
Material Handler
Mechanic
Medical Assistant
Medical Doctor/physician
Medical Secretary
Medical Technician
Medical/paramedic
Merchandiser
Meter Reader
Middle Management
Military Personnel
Mill worker
Millwright
Miner
Model
Mold Maker/molder/injection
Mole
Musician/music/dance
Navy Credit Union Trades
Nurse
Nurse (registered)
Nurse/LPN
Nurses Aide/orderly
Oil Industry/driller
Operator
Operator/boiler man
Operator/crane Operator
Operator/forklift Operator
Operator/machine Operator
Optician
Optometrist
Owner
Packer
Painter
Part Time
Part Time Partner
Parts (auto Etc)
Pastor
Personnel/recruiter/interviewer
Pharmacist/pharmacy
Photography
Pilot
Pipefitter
Planner
Plumber
Police/trooper
Polisher
Politician/legislator/diplomat
Porter
President
Press Operator
Presser
Principal/dean/educator
Printer
Production
Professional
Professor
Psychologist
Public Relations
Publishing
Purchasing
Quality Control
Real Estate/realtor
Receptionist
Repairman
Reporter
Researcher
Retired
Retired/pensioner
Roofer
Sales
Sales Clerk/counterman
Sanitation/exterminator
Scientist
Seamstress/tailor/handicraft
Secretary
Secretary
Security
Self Employed
Setup man
Sheet Metal Worker/steel Worker Shipping/import/export/custom/c
Social Worker/case Worker
Sorter
Statistician/actuary
Student
Student Superintendent
Supervisor
Surveyor
Teacher
Teacher
Technician
Technician/lab
Technician/x-ray
Telemarketer/telephone/operator
Teller/bank
Teller
Tester
Therapist
Therapist/physical
Toolmaker
Trainer
Transcriptor/translator
Transportation
Travel Agent
Treasurer
Typesetter
Typist
Union Member/rep.
Upholstery
Utility
Veterinarian
Vice President
Volunteer
Waiter/waitress
Ward Clerk
Water Treatment
Webmaster/Web Designer
Welder
White Collar
Worker
Writer
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